Hockey culture. Men's mental health.
NO MATTER THE LAST SHIFT,
TAKE THE NEXT ONE.
Break the ice on difficult conversations using the language of hockey.
The Next Shift Project — Heavyweight HoodieThe collection
WEAR THE MESSAGE.
Four pieces. A familiar opening for a difficult conversation.
Heavyweight Hoodie
From $69.99 USD
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“Stay in the Fight” Heavyweight Tee
From $39.99 USD
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“Over the Boards” Blackout Cap
$39.99 USD
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“Over the Boards” Two-Tone Cap
$39.99 USD
View product →Prices shown in USD. Select your size and see current pricing, availability, and delivery estimates on the product page.
The commitment
PART OF SOMETHING MORE.
$5 from every eligible item sold in The Next Shift Project collection goes to i love you, bro PROJECT.
i love you, bro PROJECT’s free weekly groups give men a place to connect through shared experiences and support one another. These groups are peer support, not clinical group therapy or crisis intervention.
Why it exists
THE CLOTHES ARE PART OF THE PROJECT.
They are not the point of the project.
Hockey gives you another shift. The Next Shift Project takes that familiar idea beyond the rink to make difficult conversations easier to start.
An independent men’s mental-health initiative from SLC Puck, the project invites people to make time, listen, and help one another find support.
Austin Facer + Joe Tuia’ana
WATCH THE CONVERSATION.
Watch on YouTube ↗Austin Facer sits down with Joe Tuia’ana of i love you, bro PROJECT to talk about starting honest conversations, what peer support looks like, and why The Next Shift Project exists.
Content note: This conversation discusses suicide, suicidal crisis, addiction, and recovery. Pause or skip ahead whenever you need to.
Support
YOU CAN REACH OUT.
In the U.S., call or text 988 for free, confidential support, 24/7. You can reach out before a crisis.
Veterans and their loved ones
Call 988, then press 1, or text 838255.
Text 838255Peer support
Find current i love you, bro PROJECT group locations and information.
Find a peer-support groupImmediate danger: call 911.
The Next Shift Project and SLC Puck do not provide medical care, counseling, crisis intervention, or emergency services.
When will my order ship?
The collection is produced to order. Check the product page and checkout for current fulfillment and delivery estimates.
Where can I find sizing and return information?
Check the size guide on each product page before ordering. Read the Returns & FAQ or contact order support.
TAKE THE NEXT SHIFT.
The project is independent and is not affiliated with or endorsed by the NHL, the Utah Mammoth, or any professional hockey team.